Considering that Facebook boasts of 2.6 billion monthly active users according to Influencer Marketing Hub, this social networking site is a giant and a great place to begin. Although you may be on Facebook…. perhaps even have a business page set-up and you’ve been running ads… but are you really putting all of the Facebook best practices to use?
Especially if you’re not a social media marketer or know very little about online marketing, it’s definitely worth the time and effort to learn what tools are available, what most active users on the platform are doing, and learn how to capitalize on what people are engaging with.
Push Play or Join Live
2020 has been a year where people all around the world have never felt more disconnected, Facebook has been working overtime to maintain some sense of normalcy. One major factor in making this happen: VIDEO CONTENT.
The creation and intake of video, either live or recorded, is at an all-time high. Connecting with people through visual and audio content is totally essential to the successful use of the social media platform. In fact, video is the best performing type of content across any platform; boosting engagement, awareness, and sales for products or services.
A video can be used to speak directly to potential customers and provide them with a clear call to action. Or maybe the content is considered an explainer video, going into detail about how a product functions and the mission of the particular business. The possibilities are endless.
The Online Shopping Experience
Facebook is a big fan of small businesses, especially since they’ve been the hardest hit from the economic decline due to the pandemic. In fact, in 2020 Facebook rolled out $100 million in grants to support small businesses. Should we call this the Social Media Stimulus program?
Not only that but with the launch of Facebook Shops, merchants are now able to create an online store on Facebook to promote/sell their products and increase brand awareness. Since online shopping is basically the norm, utilizing the virtual storefront is a must in 2021 for anyone selling tangible products – especially since Facebook has that 2.6 billion user base!
Facebook News Feed
Considering Facebook as the social media king or queen (you decide), it makes sense that it’s also one of the top sites for digital marketing. As you’ve scrolled through your news feed, watched a video, or even opened up Messenger, you’ve probably found yourself on the consumer end of an ad or two.
According to the Social bakers, the data from Q3 2020 reflects that Facebook News Feed received 58.2 percent of relative ad spend by businesses. So out of the three options for ad placements on Facebook (news feed, video feed, instream video), the news feed is by far the most used. Additionally, the news feed also has the highest click-through rate (CTR) compared to the other ad placement locations, coming in at 1.82 percent.
Needless to say, if you plan on running ads in 2021 (and your marketing plan should include ads), the best practice for any content marketer would be to have them placed in the Facebook News Feed.
Jump on the Trend Train
In conclusion, any strong marketing strategy that will produce powerful results will have Facebook in the mix. More importantly, the strategy will be putting into practice the above-mentioned trends in smart, creative, and engaging ways.
So, take the time to further research best practices and upcoming trends for 2021, and develop a strategy that is well-organized, thoughtful, and original. With an innovative plan in your future, 2021 will be a stellar year.
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