There are still a lot of questions content creators have about branding. It is easy to mix it with other terms like advertising, digital creating, and content marketing. However, once you understand what branded content is and how to use it to your advantage, it can be a powerful tool.
What is Branded Content?
Branded content is articles, videos, infographics, and other types of content designed to support or promote a good or service. No matter how effective technology platforms become in delivering content, people will do the same things that move them.
Branded Content Strategy:
- Define Your Audience:
It is one thing to create content, but you also need to create a strategy to go along with it. That starts with defining your audience. Many of the new businesses I have worked with create buyer personas to help that what types of topics and content they should create. In addition, more detailed messaging will lead to better conversion.
- Differentiate Your Brand from Your Competitors:
Another item within your content marketing strategy should be about differentiating your business apart from your competitors. Developing branded content around your solutions will provide conversions and search engine rankings. You can also create branded content that will help you win new customers and improve your digital profile.
- Create stories that highlight the benefits of your product or service:
It is your job as a marketer to show people what’s great about your product or service. While your branded content will not focus on selling your products as traditional marketing content, it will highlight the benefits uniquely to show your audience what your brand represents.
- Explore your branded content options:
Hopefully, your audience has pointed you in the right direction of what types of content to explore. Perhaps blogs or social media posts are their preferred sources of information. Whatever you learn, use it to learning how others in the field are succeeding. Most importantly, you’ll want to understand how other companies in general use branded content.
Branded content has a lot of potentials. The more you adapt to today’s marketing world, the better your chances of success become. Learning as much as you can about something and adapting it to build your unique approach is the key to doing it correctly.
Wants to create branded content for your business? Contact us!