Teams at Work: Can You Say What Your Strategy Is?

“Can you summarize your company’s strategy in 35 words or fewer – and would your colleagues express it the same way?

Very few executives can honestly say yes to these simple questions. Companies with a clear, concise strategy statement – one that employees can easily internalize and use as a guiding light – often turn out to be industry stars.

This Teams at Work toolkit supports you as you lead your team through the process of constructing your strategy statement. It will help your team define your objective; clarify the scope, or domain, of your business; and articulate a clear sense of advantage.”