Connected Strategy: A Toolkit for Building Continuous Customer Relationships

In Connected Strategy, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch introduced a framework to help businesses turn occasional, sporadic transactions with customers into long-term, continuous relationships–while simultaneously driving dramatic improvements in operational efficiency. Now, in Connected Strategy: A Toolkit for Building Connected Customer Relationships, the authors offer the tools your company needs to develop its own Connected Strategy.