Becoming an influencer on LinkedIn is slightly different than other platforms. As LinkedIn influencers are invited by LinkedIn management themselves to join an elite group of people. These people range from change agents to innovators. In a world where ‘seeing is believing has become the norm, becoming a LinkedIn influencer allows you to become a brand yourself.
To help you get to the position, below are a few steps that can help you stand out.
- Audit Your LinkedIn Profile
In order to improve your LinkedIn profile, you should be updating it constantly. Here are a few things to keep in mind:
- Have a recent, professional photo
- Your experience should be easily digestible and accurate
- The summary should be up to date
- Contribute to relevant groups
- Have A Plan
As with any career, you need to have clear goals and a specific action plan to achieve them.
Figure out how often to post, what content to create, and how to manage your audience.
- Be a Thought Leader
Influential people regularly share relevant content with their followers and interact with other leaders. If you want to become a LinkedIn influencer, you have to do the same with other professionals in your industry. Follow LinkedIn Influencers from your industry, stay up to date with the trending news in your industry, and be sure to share your own experiences.
- Post Original Content on LinkedIn
For several years, LinkedIn has allowed leaders like Barack Obama and Bill Gates to share thought-provoking articles. Recently, it rolled out its publishing platform for all users. Take advantage of this publishing platform to share original articles with your followers to get your name out there as a thought leader too.
- Participate in Groups
It does not matter how great your content is if no one sees it. If you are not networking and growing your following, then your content will not see the light of day.
A great way to build LinkedIn followers to participate in the community. Be active in relevant groups, build yourself as a thought leader, and let people come to you. It’s also a good way to test what resonates and gains traction while providing value to others in your industry.
Now it’s time to put what you’ve learned from this blog into practice. If you would like to learn more, don’t hesitate to contact our team of experts!
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