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Does Your Brand Coincide with Your Industry?
Many business owners work hard to establish a brand for their company. A brand is a collective impact or lasting impression from all that is seen or experienced by customers who come into contact with a company and its products and services. With today's competitive...
How to keep your brand in uniform
Nowadays, maintaining brand consistency across multiple locations is complex. A multi-channel marketing environment is a challenge for any business regardless of size, industry, or geography. The more places, the more difficult it is to maintain brand integrity....
Strategies to creating branded content for your business
There are still a lot of questions content creators have about branding. It is easy to mix it with other terms like advertising, digital creating, and content marketing. However, once you understand what branded content is and how to use it to your advantage, it can...
How to become a successful content creator
Today, businesses need content creators to attract new clients and engage existing ones on the brand’s behalf. Ninety-one percent of business professionals use content marketing as part of their strategy. Everyone is trying to sell something. You'll need engaging...
Strategies to crossover from professional to consultant
When starting any new business, there are things you learn as you go. Moving from professional to consultant requires a shift in mindset. As a professional, you enjoy much less risk and greater predictability than a consultant. You work with the same people every day,...
Consulting is a good “side hustle”
The phrase "side hustle" has gained popularity over the years. Nowadays, you've probably considered ways to turn your experience and expertise into a side job to earn extra income. It's a smart move! Increase your earnings and maintain clients and projects that will...
How to Market Yourself as a Consultant
There are many advantages to becoming a consultant. You can work when you would like, set the wage you want, and take pleasure in your everyday work. The initial phase of starting a consultancy is perhaps the most difficult. You can obtain the skills to assist...
How to have a Successful Consulting Business
If you have a high level of proficiency, expertise, and experience in a field, you may have thought about how to start a consulting business. Starting a consulting firm can be a great career option for those who want to increase their knowledge and skills. It's a...
5 Ways to Build Your Personal Brand on LinkedIn
The advantage of using LinkedIn goes beyond networking. Increasing job prospects, seeking business leads, and building a personal brand and increasing reputation are just a few of the intangible benefits the platform provides. On LinkedIn, many users are trying to...
How to Boost Your LinkedIn Presence in 2021
Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success? LinkedIn can be a great channel to build your personal brand, and even establish yourself as an...
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